Reaching out to patients on Facebook? Keep your language simple

Medical jargon can be helpful in a clinical setting, but on Facebook, it can lead to a 56% loss in patient engagement! ​

We ran an experiment on the world’s largest kidney stone patient community and found that patients were more engaged when we used layman terms.​ Our takeaway? It’s easy to hold people’s attention, if your posts are easy to understand.

Read more here on: “Worst Pain Ever”

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