{"id":34532,"date":"2022-08-01T05:58:01","date_gmt":"2022-08-01T05:58:01","guid":{"rendered":"https:\/\/www.dornier.com\/?p=34532"},"modified":"2022-08-01T06:04:15","modified_gmt":"2022-08-01T06:04:15","slug":"reaching-out-to-patients-on-facebook-keep-your-language-simple","status":"publish","type":"post","link":"https:\/\/www.dornier.com\/fr\/reaching-out-to-patients-on-facebook-keep-your-language-simple\/","title":{"rendered":"Reaching out to patients on Facebook? Keep your language simple"},"content":{"rendered":"<p>Medical jargon can be helpful in a clinical setting, but on Facebook, it can lead to a 56% loss in patient engagement! \u200b<\/p>\n<p>We ran an experiment on the world\u2019s largest kidney stone patient <a href=\"https:\/\/www.facebook.com\/worstpainever\">community<\/a> and found that patients were more engaged when we used layman terms.\u200b Our takeaway? It\u2019s easy to hold people\u2019s attention, if your posts are easy to understand.<\/p>\n<p><a href=\"https:\/\/www.worstpainever.com\/\">Read more here on: \u00ab\u00a0Worst Pain Ever\u00a0\u00bb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medical jargon can be helpful in a clinical setting, but on Facebook, it can lead to a 56% loss in patient engagement! \u200b We ran an experiment on the world\u2019s largest kidney stone patient community and found that patients were more engaged when we used layman terms.\u200b Our takeaway? It\u2019s easy to hold people\u2019s attention, [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":34533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[260],"tags":[],"class_list":["post-34532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-for-urologists"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reaching out to patients on Facebook? 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