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Thought Leadership

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Reaching out to patients on Facebook? Keep your language simple

Medical jargon can be helpful in a clinical setting, but on Facebook, it can lead to a 56% loss in patient engagement! ​

We ran an experiment on the world’s largest kidney stone patient community and found that patients were more engaged when we used layman terms.​ Our takeaway? It’s easy to hold people’s attention, if your posts are easy to understand.

Read more here on: “Worst Pain Ever”

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D Thoughtleadership 202206 Some For Uro 1 Fb

Growing Your Urology Business? Leverage on Social Media

With “Worst Pain Ever” – the world’s largest kidney stone patient community, we’ve found that Facebook has become a key source of health information and support for many patients.

#Urologists, there is a massive opportunity for you to expand your patient outreach efforts on the platform. Have you tried growing your urology business on Facebook?

Read more here on: “Worst Pain Ever”

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Faced with Multiple Conditions, Some Kidney Stone Patients Struggle to Find a Suitable Diet

Faced with multiple medical conditions in addition to kidney stones, several patients in our community have been struggling to find a suitable diet. Higher sodium intake is recommended for conditions such as postural orthostatic tachycardia syndrome (POTS) and low blood pressure, yet this leaves them at higher risk of kidney stones.

As proper lifestyle management is key to reducing stone recurrence, #urologists can help patients better manage their medical conditions by recommending a suitable diet.

Sources:

1. Diet and risk of kidney stones in the Oxford cohort of the European Prospective Investigation into Cancer and Nutrition (EPIC)

2.Impact of Nutritional Factors on Incident Kidney Stone Formation: A Report From the WHI OS

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D Thoughtleadership 202206 Physician Creative Strat

To Enhance Health Literacy, Get Creative with Your Patient Education Strategies

Given the prevalence of medical misinformation online today, healthcare practitioners and organisations must find new ways to encourage health literacy among patients. A recent article in Modern Healthcare highlights the importance of getting creative with partnerships, so that healthcare practitioners and organizations can meet patients where they are.

With “Worst Pain Ever”, the world’s largest online kidney stone patient community, we’re closer to the patient than any other in #Urology.

Learn more about “Worst Pain Ever” here: Our Digital Urology Platform 

Source: Influencing the influencers: How the healthcare system can stymie misinformation

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Dornier Uro Patient Insight 2 Fb 07

Misunderstood at Work, Chronic Kidney Stone Patients Struggle With Employment

Kidney stones are often poorly understood by unsympathetic employers who regard the condition as a “small problem”. Chronic patients are faced with the double whammy of debilitating pain and job insecurity.

What can we do to advocate for the patient and the pain they are experiencing?

 

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